24 key publications

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  Steenkamp, J., \de Jong\, M. and Baumgartner, H. (2010). Socially Desirable Response Tendencies in Survey Research Journal of Marketing Research, 47(2):199--214.

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  Stremersch, S., Lehmann, D. and Dekimpe, \.(. (2010). Preface to 'The chilling effects of network externalities' International Journal of Research in Marketing, 27(1):1--3.

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  Steenkamp, J. and \de Jong\, M. (2010). A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products Journal of Marketing, 74(6):18--40.

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  Zhou, C. and \Van Witteloostuijn\, A. (2010). Institutional constraints and ecological processes: Evolution of foreign-invested enterprises in the Chinese construction industry, 1993-2006 Journal of International Business Studies, 41(3):539--556.