24 key publications

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  Steenkamp, J., \de Jong\, M. and Baumgartner, H. (2010). Socially Desirable Response Tendencies in Survey Research Journal of Marketing Research, 47(2):199--214.

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  Steenkamp, J. and \de Jong\, M. (2010). A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products Journal of Marketing, 74(6):18--40.

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  \van Nierop\, E., Bronnenberg, B., Paap, R., Franses, \.H. and Wedel, M. (2010). Retrieving Unobserved Consideration Sets from Household Panel Data Journal of Marketing Research, 47(1):63--74.

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  Dittmann, I. (2010). Discussion of 'Are CEOs compensated for value destroying growth in earnings?' Review of Accounting Studies, 15(3):578--583.