Dorotic, M., Fok, D., Verhoef, PeterC. and Bijmolt, TammoH.A. (2021). Synergistic and cannibalization effects in a partnership loyalty program Journal of the Academy of Marketing Science, 49(5):1021--1042.
25 key publications
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Mintz, O., Currim, I., Steenkamp, J. and de Jong, M. (2021). Managerial Metric Use in Marketing Decisions Across 16 Countries: A Cultural Perspective Journal of International Business Studies, 52(8):1474--1500. -
Brakman, S., Garretsen, H. and van Witteloostuijn, A. (2021). Robots do not get the coronavirus: The COVID-19 pandemic and the international division of labor Journal of International Business Studies, 52(6):1215--1224. -
Van Den Bremer, TonS. and Van Der Ploeg, F. (2021). The risk-adjusted carbon price American Economic Review, 111(9):2782--2810. -
Bhaskarabhatla, A., Cabral, L., Hegde, D. and Peeters, T. (2021). Are inventors or firms the engines of innovation? Management Science, 67(6):3899--3920.