25 key publications

• 

  Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65.

• 

  Miric, M., Özalp, H. and Yilmaz, E. (2023). Trade-offs to using standardized tools: Innovation enablers or creativity constraints? Strategic Management Journal, 44(4):909--942.

• 

  Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.

• 

  Garratt, R. and van Oordt, M. (2023). Why fixed costs matter for proof-of-work based cryptocurrencies Management Science, 69(11):6482--6507.

• 

  van Angeren, J. and Karunakaran, A. (2023). Anchored Inferential Learning: Platform-Specific Uncertainty, Venture Capital Investments by the Platform Owner, and the Impact on Complementors Organization Science, 34(3):1027--1050.