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Home | News | Enhancing research ideas: a new approach for young scholars
News | July 03, 2024

Enhancing research ideas: a new approach for young scholars

In the realm of academia, the pursuit of groundbreaking research ideas remains crucial yet challenging. Faculty member Stefan Stremersch, renowned for his pioneering work as Professor of Marketing at Erasmus School of Economics, emphasises the need for unconventional thinking. His latest publication in the International Journal of Research in Marketing - "How can academics generate great research ideas? Inspiration from ideation practice" - introduces a transformative approach. 

Enhancing research ideas: a new approach for young scholars

Stremersch's method not only fosters originality but also enhances research effectiveness. For young researchers, embracing this approach promises to invigorate scholarly pursuits and contribute significantly to advancing scientific frontiers.

This article is essential reading for those eager to propel their research beyond conventional boundaries and make a lasting impact in their fields. Read his article "How can academics generate great research ideas? Inspiration from ideation practice".

In this interview with Stefan Stremersch he goes into more detail about his pioneering research.