Amazing set of speakers on Marketing Science at our Amsterdam campus
An amazing set of speakers will present their research at the Business Data Science Marketing Research Camp at Tinbergen Institute Amsterdam on September 19.
Confirmed speakers for the research camp are Prof. Jiska Eelen (Vrije Universiteit Amsterdam), Prof. Jonne Guyt (University of Amsterdam), Prof. Vamsi Kanuri (University of Notre Dame, United States), Prof. Michiel van Crombrugge (Erasmus University Rotterdam), and Prof. Simone Wies (Goethe University Frankfurt, Germany).
The Marketing Research Camps is part of the elective course Marketing Science, which forms part of the two-year research master Business Data Science at Tinbergen Institute.
Marketing Science Course
Today’s complexity has pushed marketers and scholars to rethink the role of marketing. This calls for new tools needed to keep into account (dynamic) changes among the different players (from consumers to competitors) and across the various context (from environmental challenges to new channels).
In the Marketing Science course, we introduce seminal work in marketing, latest advancements, and modelling approaches. With marketing budgets under fire, companies demand marketing managers to act fast based on hard facts, to drive profitable growth and cut waste at the same time. Data overload, media fragmentation and multi-channel management have all complicated the challenge for marketers to prove and improve marketing performance. This calls for new tools needed to measure and evaluate the return on marketing investment.
These sessions will be instrumental in inspiring students towards new novel, relevant and impactful idea(s), but also in putting students in direct contact with some of the most successful thought leaders today in Marketing Science during the research camp on September 19.
Who Should Apply?
Tinbergen Institute’s field courses in Business Data Science make top-notch faculty and expertise accessible to a broader audience. Registration for elective courses during academic year 2024-2025 is open to external participants and (external) PhD students. This offers the opportunity to take a single course to build a new skill or deepen knowledge.
Are you looking for another topic? Start exploring all our elective courses here. Information about the Research Master Business Data Science you find under Graduate Program.