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Home | News | Evaluating the Effectiveness of Retailer-Themed Super Saver Events
News | April 24, 2020

Evaluating the Effectiveness of Retailer-Themed Super Saver Events

At the end of the lockdown, retailers and consumers may find super-saver events like Amazon’s Prime Day very attractive.

Evaluating the Effectiveness of Retailer-Themed Super Saver Events

Here are a few valuable lessons on the true effectiveness of retailer-themed super-saver events. A study by Jonne Y. Guyt and Els Gijsbrechts .

 

 

Full Citation: ​
Guyt, J. Y., & Gijsbrechts, E. (2020). “Evaluating the Effectiveness of Retailer-Themed Super Saver Events.” Journal of Marketing, 84(2), 92–113. Evaluating the Effectiveness of Retailer-Themed Super Saver Events from American Marketing Association | Journals.