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Home | News | Gaia Giambastiani wins the 2021 Shelby D. Hunt/Harald H. Maynard Award
News | March 28, 2022

Gaia Giambastiani wins the 2021 Shelby D. Hunt/Harald H. Maynard Award

Gaia Giambastiani (Vrije Universiteit Amsterdam), in collaboration with Joseph Nunes (University of Southern California, United States) and Andrea Ordanini (Bocconi University), wins the 2021 Shelby D. Hunt/Harald H. Maynard Award for the paper “The Concept of Authenticity: What It Means to Consumers,” published in Volume 85 of the Journal of Marketing.

Gaia Giambastiani wins the 2021 Shelby D. Hunt/Harald H. Maynard Award

The award is given to the 2021 Journal of Marketing article that has made the most significant contribution to marketing theory. The three will receive the award at the Summer AMA Academic Conference in Chicago this August. On the website of AMA you can read more about this research and the selection committee's decision to award this paper.

Biography and research

Gaia joined Vrije Universiteit Amsterdam as an Assistant Professor of marketing in 2020. Gaia did her PhD in Business Administration and Management with a major in Marketing at Bocconi University, Italy. During her PhD she spent a semester at the University of Southern California - Marshall School of Business, United States. She also holds a MSc in Marketing Management and a Bachelors Degree in Business Administration and Management from Bocconi University.

In her research, Gaia mostly focuses on interpersonal communication and information exchange. In particular, she investigates gossip both conceptually and empirically by focusing on its antecedents and consequences, including phenomena related to the celebrity gossip industry. Gaia's other research projects focus on authenticity and decision biases. Her work has been published in the Journal of Marketing and has been presented at leading academic conferences and doctoral colloquiums such as the Association for Consumer Research, the AMA Winter Academic Conference, Marketing Science, the Trans-Atlantic Doctoral Conference, and the European Marketing Academy. 

Read more on her university profile.