Hong Deng wins best paper award at the Marketing Dynamics Conference
For the award the three best papers in the PhD track were selected based on the audience feedback and the committte evaluation of the Marketing Dynamics Conference. Winners are awarded a plaque. Please click here to read the abstract.
Hong Deng is a Tinbergen Institute PhD candidate in Marketing at the Erasmus School of Economics, under the supervision of Bas Donkers and Dennis Fok. Her current research project focuses on real-time personalization.