Paper by Stefan Stremersch accepted in the International Journal of Research in Marketing
A new paper by faculty member Stefan Stremersch, Professor of Marketing at Erasmus School of Economics, has been published online in the highly regarded International Journal of Research in Marketing and will be issued in 2024. The paper is called ‘How can academics generate great research ideas? Inspiration from ideation practice’.
In the paper, Professor Stremersch delves into the question how academic scholars can come up with great ideas that are important, relevant, and interesting. The Professor leverages insights he obtained from industry leaders in innovation and ideation to develop useful tools aimed at helping academics - especially early-career scholars and doctoral students - in the ideation phase of their research.
The paper shares several valuable ideation tools ready-to-use in an academic context, offering a novel approach to fostering more innovative and more impactful research ideas. The methods and tools in the paper could also be valuable for PhD students across disciplines, as to nurture creativity and impactful research.
How can academic scholars come up with great ideas, such that their research becomes even more important, relevant, and interesting? Based on ideation practices of sophisticated companies, this paper triggers academic researchers to self-reflect on: (1) the source used for ideation, (2) the scope applied to ideation, (3) the sharing of ideas during ideation, and (4) the selection of ideas. The paper also offers concrete improvements that researchers can implement in their ideation practices on ideation processes, tools, and methods along three ideation phases: domain exploration, domain immersion, and research project design. It reviews recent advances in AI and how researchers can leverage AI in their research ideation. The paper aims to stimulate more research on (academic) research ideation (i.e., “more research on research”) and advances a research agenda.
Article citation and access to full article:
Stefan Stremersch, How can academics generate great research ideas? Inspiration from ideation practice, International Journal of Research in Marketing, published online October 2023, doi.org/10.1016/j.ijresmar.2023.10.002.
News item reposted from the Erasmus School of Economics. Find the original item here.