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Home | People | Francesca Sotgiu

Francesca Sotgiu


Vrije Universiteit Amsterdam
Research field
Applied Econometrics, Marketing, Panel Data, Internet and New Media


Francesca is professor of Marketing at Vrije Universiteit Amsterdam. She holds a doctoral degree in marketing from Rotterdam School of Management, Erasmus University.
Francesca’s research focuses on retailing, in particular on the impact of changes in the retailing landscape on brand manufacturers’ and retailers' performance. Her research investigates the consequences of channel changes (e.g., price wars, cross-chain effects, price promotions, front-of-package labels, planogram decisions) and media changes (eWOM, social media, location-based advertising, mobile push notifications). Her work has been presented at numerous conferences and published in journals such as Journal of the Academy of Marketing Science, Journal of Marketing Research, Journal of Retailing, Journal of Advertising, Journal of Product and Brand Management, International Review of Retail, Distribution & Consumer Research, Micro & Macro Marketing and Revue Française du Marketing. She serves as Area Editor for Journal of Retailing and is on the editorial board of Journal of the Academy of Marketing Science and Journal of Interactive Marketing.

Her research was selected as finalist for the prestigious Weitz-Winer-O’Dell Award (2021), as well as for the AMS Sheth Foundation Best Paper Award (2021), and won the Best Paper in Track Award Winter AMA (2020), the Best Paper AMA Marketing and Public Policy Conference (2019), ABRI Best Faculty Paper Award (2016) and the William Davidson Honorable Mention (2017). Her work has been featured as "high impact" and "recommended for managers to read" by the Marketing Science Institute.

Key publications


Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.

Bernritter, StefanF., Ketelaar, PaulE. and Sotgiu, F. (2021). Behaviorally targeted location-based mobile marketing Journal of the Academy of Marketing Science, 49(4):677--702.

Babic-Rosario, A., Sotgiu, F. and de Valck, K. (2020). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation Journal of the Academy of Marketing Science, 48(3):422--448.

Ikonen, I., Sotgiu, F., Aydinli, A. and Verlegh, PeeterW.J. (2020). Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis Journal of the Academy of Marketing Science, 48(3):360--383.

Babic, A., Sotgiu, F., de Valck, K. and Bijmolt, T. (2016). The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors Journal of Marketing Research, 53(3):297--318.

Sotgiu, F. and Gielens, K. (2015). Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War Journal of Marketing Research, 52(6):784--800.