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Home | People | Francesca Sotgiu
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Francesca Sotgiu

Faculty

University
Vrije Universiteit Amsterdam
Research field
Marketing
Interests
Applied Econometrics, Marketing, Panel Data, Internet and New Media

Biography

Francesca is professor of Marketing at Vrije Universiteit Amsterdam. She holds a doctoral degree in marketing from Rotterdam School of Management, Erasmus University.
Francesca’s research focuses on retailing, in particular on the impact of changes in the retailing landscape on brand manufacturers’ and retailers' performance. Her research investigates the consequences of channel changes (e.g., price wars, cross-chain effects, price promotions, front-of-package labels, planogram decisions) and media changes (eWOM, social media, location-based advertising, mobile push notifications). Her work has been presented at numerous conferences and published in journals such as Journal of the Academy of Marketing Science, Journal of Marketing Research, Journal of Retailing, Journal of Product and Brand Management, International Review of Retail, Distribution & Consumer Research, Micro & Macro Marketing and Revue Française du Marketing. She is on the editorial board of Journal of the Academy of Marketing Science. Her research has received several awards, such as the ABRI Best Faculty Paper Award (2016) and the William Davidson Honorable Mention (2017), and her work has been featured as "high impact" and "recommended for managers to read" by the Marketing Science Institute.

Publications

Babic-Rosario, A., Sotgiu, F. and de Valck, K. (2020). Conceptualizing the electronic word-of-mouth process.: What we know and need to know about eWOM creation, exposure, and evaluation Journal of the Academy of Marketing Science, 48(3):422--448.

Ikonen, I., Sotgiu, F., Aydinli, A. and Verlegh, PeeterW.J. (2020). Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis Journal of the Academy of Marketing Science, 48(3):360--383.

Babic, A., Sotgiu, F., de Valck, K. and Bijmolt, T. (2016). The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors Journal of Marketing Research, 53(3):297--318.

Sotgiu, F. and Gielens, K. (2015). Suppliers Caught In Supermarket Price Wars: Victims or Victors? Journal of Marketing Research, 52(6):784--800.