van der Wal, ArianneJ., van Horen, F. and Grinstein, A. (2018). Temporal myopia in sustainable behavior under uncertainty International Journal of Research in Marketing, 35(3):378--393.
Femke van Horen
University
Vrije Universiteit Amsterdam
E-mail
Research field
Marketing
Website
Biography
Femke van Horen is Professor of Consumer Behavior at the Marketing Department of the school of Business and Economics of Vrije Universiteit Amsterdam. Femke has three main lines of research. In her first line, she investigates the effectiveness of product imitation strategies (copycatting). Her second line of research focuses on how environmental uncertainty (e.g., uncertainty caused by economical crisis, elections) affects consumer decision-making. In her third line she investigates how nudging methods can be used to increase sustainable behavior.
Awards:
Outstanding Reviewer Award, International Journal of Research in Marketing (IJRM)
Winner, American Marketing Association CB SIG Research in Practice Award 2019 for the article: “Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation,” published in Journal of Consumer Research.
Finalist, Best Paper Award, La Londe Conference (2nd prize).
Finalist, PIM Dutch Marketing Science Award.
Keywords:
product imitation, sustainability, uncertainty, consumer behaviour.
Key publications
Van Horen, F. and Pieters, R. (2017). Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation Journal of Consumer Research, 44(4):816--832.
van der Wal, A.J., Van Horen, F. and Grinstein, A. (2016). The Paradox of 'Green to be Seen': Green High-Status Shoppers Excessively Use (Branded) Shopping Bags International Journal of Research in Marketing, 33(1):216--219.
Van Horen, F. and Pieters, R. (2012). When high similarity copycats lose and moderate similarity copycats gain: The impact of comparative evaluation Journal of Marketing Research, 49(1):83--91.
Van Horen, F. and Pieters, R. (2012). Consumer evaluation of copycat brands: The effect of imitation type International Journal of Research in Marketing, 29:246--255.
Publications
van der Wal, ArianneJ., van Horen, F. and Grinstein, A. (2018). Temporal myopia in sustainable behavior under uncertainty International Journal of Research in Marketing, 35(3):378--393.
Van Horen, F. and Pieters, R. (2017). Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation Journal of Consumer Research, 44(4):816--832.
van der Wal, A.J., Van Horen, F. and Grinstein, A. (2016). The Paradox of 'Green to be Seen': Green High-Status Shoppers Excessively Use (Branded) Shopping Bags International Journal of Research in Marketing, 33(1):216--219.
Van Horen, F. and Pieters, R. (2013). Preference reversal for copycat brands: Uncertainty makes imitation feel good Journal of Economic Psychology, 37:54--64.
Van Horen, F. and Pieters, R. (2012). When high similarity copycats lose and moderate similarity copycats gain: The impact of comparative evaluation Journal of Marketing Research, 49(1):83--91.
Van Horen, F. and Pieters, R. (2012). Consumer evaluation of copycat brands: The effect of imitation type International Journal of Research in Marketing, 29:246--255.
Crusius, J., Van Horen, F. and Mussweiler, T. (2012). Why process matters: A social cognition perspective on economic behavior Journal of Economic Psychology, 33:677--685.