• Graduate Program
    • Why study Business Data Science?
    • Research Master
    • Admissions
    • Course Registration
    • Facilities
    • PhD Vacancies
  • Summer School
  • Research
  • News
  • Events
    • Events Calendar
    • Events archive
    • Tinbergen Institute Lectures
    • Summer School
      • Deep Learning
      • Economics of Blockchain and Digital Currencies
      • Foundations of Machine Learning with Applications in Python
      • Machine Learning for Business
      • Marketing Research with Purpose
      • Sustainable Finance
      • Tuition Fees and Payment
      • Tinbergen Institute Summer School Program
    • Annual Tinbergen Institute Conference archive
  • Alumni
  • Magazine

Toubia, O., de Jong, M., Stieger, D. and Fueller, J. (2012). Measuring Consumer Preferences Using Conjoint Poker Marketing Science, 31(1):138--156.


  • Journal
    Marketing Science

We develop and test an incentive-compatible Conjoint Poker (CP) game. The preference data collected in the context of this game are comparable to incentive-compatible choice-based conjoint (CBC) analysis data. We develop a statistical efficiency measure and an algorithm to construct efficient CP designs. We compare incentive-compatible CP to incentive-compatible CBC in a series of three experiments (one online study and two eye-tracking studies). Our results suggest that CP induces respondents to consider more of the profile-related information presented to them compared with CBC