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Verhoef, P., Franses, P.H. and Hoekstra, J. (2002). The effect of rational constructs on customer referrals and number of services purchased from a multiservice provider: does age of relationship matter? Journal of the Academy of Marketing Science, 30(3):202--216.
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Affiliated authorsPhilip Hans Franses, Peter Verhoef
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Publication year2002
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JournalJournal of the Academy of Marketing Science