Stremersch, S., Weiss, M., Dellaert, B. and Frambach, R. (2003). Buying modular systems in technology-intensive markets Journal of Marketing Research, 40(3):335--350.
126 key publications
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Tellis, G., Stremersch, S. and Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness Marketing Science, 22(2):188--208. -
Stremersch, S. and Tellis, G. (2002). Strategic Bundling of Products and Prices: a new synthesis for marketing Journal of Marketing, 66(1):55--72. -
Verwaal, E. and Donkers, B. (2002). Firm size and export intensity: solving a empirical puzzle Journal of International Business Studies, 33(3):603--613. -
Dellaert, BenedictG.C., Arentze, TheoA., Bierlaire, M., Borgers, AloysW.J. and Timmermans, HarryJ.P. (1998). Investigating Consumers’ Tendency to Combine Multiple Shopping Purposes and Destinations Journal of Marketing Research, 35(2):177--188. -
Dellaert, B., Borgers, A. and Timmermans, H. (1996). Conjoint choice models of joint participation and activity choice International Journal of Research in Marketing, 13(3):251--264.