114 key publications

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  Venkataraman, S. and Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11):1688--1701.

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  Verlegh, PeeterW.J. (2007). Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives Journal of International Business Studies, 38(3):361--373.

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  Stremersch, S., Verniers, \.(. and Verhoef, P. (2007). The quest for citations: drivers of article impact Journal of Marketing, 71(3):171--193.

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  Ghosh, M., Dutta, S. and Stremersch, S. (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43(4):664--679.

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  Verlegh, P., Steenkamp, J. and Meulenberg, M. (2005). Country-of-origin effects in consumer processing of advertising claims International Journal of Research in Marketing, 22(2):127--139.

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  Stremersch, S. and Verhoef, P. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4):585--594.

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  Stremersch, S. and Tellis, G. (2004). Understanding and managing international growth of new products International Journal of Research in Marketing, 21(4):421--438.

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  \van den Bulte\, C. and Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test Marketing Science, 23(4):530--544.

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  Wuyts, \.(., Stremersch, S., \van den Bulte\, C. and Franses, \.H. (2004). Vertical marketing systems for complex products: A triadic perspective Journal of Marketing Research, 41(4):479--487.

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  Wuyts, \.(., Stremersch, S. and Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability Journal of Marketing, 68(2):88--100.

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  Donkers, B., Franses, \.H. and Verhoef, P. (2003). Selective Sampling for Binary Choice Models Journal of Marketing Research, 40(4):492--497.

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  Tellis, G., Stremersch, S. and Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness Marketing Science, 22(2):188--208.

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  Stremersch, S. and Tellis, G. (2002). Strategic Bundling of Products and Prices: a new synthesis for marketing Journal of Marketing, 66(1):55--72.

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  Verwaal, E. and Donkers, B. (2002). Firm size and export intensity: solving a empirical puzzle Journal of International Business Studies, 33(3):603--613.