De Keyzer, A., Schepers, J. and Konuş, U. (2015). Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension International Journal of Research in Marketing, 32(4):453--456.
Umut Konus
University
University of Amsterdam
E-mail
Research field
Marketing
Interests
Marketing
Website
Biography
Associate Professor of Marketing
Publications
De Keyzer, A., Schepers, J. and Konuş, U. (2015). Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension International Journal of Research in Marketing, 32(4):453--456.
Konus, U., Neslin, ScottA. and Verhoef, PeterC. (2014). The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice International Journal of Research in Marketing, 31(1):49--64.