![Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension](https://businessdatascience.nl/media/cache/publication_detail/media/publication/image/6729f2ae1403e40e435f419c24c5ff50_cfa63d8db56d436b401053c15f2ad4fa_0167-8116.jpg)
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Umut Konus
Biography
Associate Professor of Marketing
Key publications
![Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension](https://businessdatascience.nl/media/cache/publication_detail/media/publication/image/6729f2ae1403e40e435f419c24c5ff50_cfa63d8db56d436b401053c15f2ad4fa_0167-8116.jpg)
![The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice](https://businessdatascience.nl/media/cache/publication_detail/media/publication/image/6729f2ae1403e40e435f419c24c5ff50_0167-8116-2.jpg)
Publications
De Keyzer, A., Schepers, J. and Konuş, U. (2015). Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension International Journal of Research in Marketing, 32(4):453--456.
Konus, U., Neslin, ScottA. and Verhoef, PeterC. (2014). The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice International Journal of Research in Marketing, 31(1):49--64.