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Home | People | Benedict Dellaert

Benedict Dellaert


Erasmus University Rotterdam
Research field
Consumer Behavior, Health, Marketing


Benedict G.C. Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics.

Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.

His research findings have important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendation. Recent projects involve partners such as Achmea, APG and Robeco. He is also a member of the board of supervisors (Raad van Toezicht) of Independer.nl.

Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. He is also a fractional professor of marketing at Monash University, Melbourne, Australia.

His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands.

Key publications


Dellaert, BenedictG.C., Johnson, EricJ., Duncan, S. and Baker, T. (2024). Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice Journal of Marketing, 88(1):15--30.

Lim, S., Donkers, B., van Dijl, P. and Dellaert, B. (2021). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions Journal of the Academy of Marketing Science, 49(4):723--742.

Donkers, B., Dellaert, B., Waisman, R. and Haubl, G.(. (2020). Preference Dynamics in Sequential Consumer Choice with Defaults Journal of Marketing Research, 57(6):1096--1112.

Alserda, G., Dellaert, B., Swinkels, L. and Lecq, F. (2019). Individual pension risk preference elicitation and collective asset allocation with heterogeneity Journal of Banking and Finance, 101:206--225.

Dellaert, B. (2019). The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy Journal of the Academy of Marketing Science, 47(2):238--254.

Tsekouras, D., Dellaert, B., Donkers, B. and Haubl, G.(. (2019). Product Set Granularity and Consumer Response to Recommendations Journal of the Academy of Marketing Science, 48(2):186--202.

Dellaert, B., Arentze, T., Horeni, O. and Timmermans, H. (2017). Deriving Attribute Utilities from Mental Representations of Complex Decisions Journal of Choice Modelling, 22:24--38.

Harmsen-van Hout, M., Dellaert, B. and Herings, P. (2015). Heuristic Decision Making in Network Linking European Journal of Operational Research, 251(1):158--170.

van Schie, R., Dellaert, B. and Donkers, B. (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age Journal of Economic Psychology, 50:124--131.

Benning, T., Dellaert, B., Severens, H. and Dirksen, C. (2014). The Effect of Presenting Information about Invasive Follow-Up Testing on Individuals’ Non-Invasive Colorectal Cancer Screening Participation Decision: Results from a Discrete Choice Experiment Value in Health, 17(5):578--587.

Han, Q., Dellaert, B., Van Raaij, W. and Timmermans, H. (2014). Publicly Announced Access Recommendations and Consumers’ Service Time Choices with Uncertain Congestion Journal of Choice Modelling, 10:1--10.

Li, T., Kauffman, R., van Heck, E., Vervest, P. and Dellaert, B. (2014). Consumer Informedness and Firm Information Strategy Information Systems Research, 25(2):345--363.

Alayli-Goebbels, A., Dellaert, B., Knox, S., Ament, A., Lakerveld, J., Bot, S., Nijpels, G. and Severens, H. (2013). Consumer Preferences for Health and Nonhealth Outcomes of Health Promotion: Results from a Discrete Choice Experiment Value in Health, 16(1):114--123.

Harmsen-van Hout, M., Herings, P. and Dellaert, B. (2013). Communication Network Formation with Link Specificity and Value Transferability European Journal of Operational Research, 229(1):199--211.

Benning, T., Kimman, M., Dirksen, C., Boersma, L. and Dellaert, B. (2012). Combining Individual-Level Discrete Choice Experiment Estimates and Costs to Inform Health Care Management Decisions: The Case of Customized Follow-Up Strategies after Breast Cancer Treatment Value in Health, 15(5):680--689.

Chorus, C. and Dellaert, B. (2012). Travel Choice Inertia: The Joint Role of Risk Aversion and Learning Journal of Transport Economics and Policy, 46(1):139--155.

Dellaert, B., Donkers, B. and van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models Journal of Marketing Research, 49(3):424--434.

Dellaert, B. and Haeubl, G. (2012). Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations Journal of Marketing Research, 49(2):277--288.

van Schie, R., Donkers, B. and Dellaert, B. (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33(4):882--896.

Koehler, C., Breugelmans, E. and Dellaert, B. (2011). Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete versus Abstract Communications Journal of Management Information Systems, 27(4):231--260.

Noordhoff, C., Kyriakopoulos, K., Moorman, C., Pauwels, P. and Dellaert, B. (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation Journal of Marketing, 75(5):34--52.

Haeubl, G., Dellaert, B. and Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search Marketing Science, 29(3):438--455.

van Helvoort-Postulart, D., Dellaert, B., van der Weijden, T., von Meyenfeldt, M. and Dirksen, C. (2009). Discrete Choice Experiments of Complex Health Care Decisions: Does Hierarchical Information Integration Offer a Solution? Health Economics, 18(8):903--920.

Dellaert, B. and Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity Journal of Marketing Research, 42(2):219--227.

Wendel, S. and Dellaert, B. (2005). Situation variation in consumers' media channel consideration Journal of the Academy of Marketing Science, 33(4):575--584.

Stremersch, S., Weiss, M., Dellaert, B. and Frambach, R. (2003). Buying modular systems in technology-intensive markets Journal of Marketing Research, 40(3):335--350.

Dellaert, BenedictG.C., Arentze, TheoA., Bierlaire, M., Borgers, AloysW.J. and Timmermans, HarryJ.P. (1998). Investigating Consumers’ Tendency to Combine Multiple Shopping Purposes and Destinations Journal of Marketing Research, 35(2):177--188.

Dellaert, B., Borgers, A. and Timmermans, H. (1996). Conjoint choice models of joint participation and activity choice International Journal of Research in Marketing, 13(3):251--264.