The Role of Customer Mindset Metrics in Optimal Advertising Decisions
Vardan Avagyan (Erasmus University Rotterdam)
- Brown Bag in Business Economics - Marketing
Vardan Avagyan (Erasmus University Rotterdam)
Michiel van Crombrugge
Salomé Baslandze (Federal Reserve Bank of Atlanta)
Jan De Loecker (KU Leuven, Belgium)
Stefano DellaVigna (University of California, Berkeley, United States)
Keynote: John Van Reenen (MIT, United States)
Andrea Renda (CEPS and College of Europe, Belgium)