Guyt, JonneY. and Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance Journal of Marketing Research, 51(6):753--772.
556 key publications
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Battarra, M., Erdogan, G. and Vigo, D. (2014). Exact Algorithms for the Clustered Vehicle Routing Problem Operations Research, 62(1):58--71. -
Dorotic, M., Verhoef, P., Fok, D. and Bijmolt, T. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem International Journal of Research in Marketing, 31(4):339--355. -
Menkveld, A. and Hendershott, T. (2014). Price Pressures Journal of Financial Economics, 114(3):405--423. -
Peters, F. and Wagner, A. (2014). The executive turnover risk premium The Journal of Finance, 69(4):1529--1563. -
Gelper, S. and Stremersch, S. (2014). Variable selection in international diffusion models International Journal of Research in Marketing, 31(4):356--367. -
Hauser, J., Liberali, G. and Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616. -
Li, T., Kauffman, R., van Heck, E., Vervest, P. and Dellaert, B. (2014). Consumer Informedness and Firm Information Strategy Information Systems Research, 25(2):345--363. -
Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain International Journal of Research in Marketing, 31(2):127--140. -
Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Some further thoughts International Journal of Research in Marketing, 31(2):144--146. -
Sood, A., Kappe, E. and Stremersch, S. (2014). The commercial contribution of clinical studies for pharmaceutical drugs International Journal of Research in Marketing, 31(1):65--77. -
Szymanowska, M., de Roon, F., Nijman, T. and van den Goorbergh, R. (2014). An Anatomy of Commodity Futures Risk Premia The Journal of Finance, 69(1):453--482. -
Tarakci, M., Ates, N.(., Porck, J., van Knippenberg, D., Groenen, P. and de Haas, M.(. (2014). Strategic Consensus Mapping: A New Method for Testing and Visualizing Strategic Consensus Within and Between Teams Strategic Management Journal, 35(7):1053--1069. -
Urban, G., Liberali, G., Bordley, R., Macdonald, E. and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46. -
van Burg, J.C., Berends, J. and van Raaij, E. (2014). Framing and interorganizational knowledge transfer: A process study of collaborative innovation in the aircraft industry Journal of Management Studies, 51(3):349--378. -
Skaife, H., Veenman, D. and Wangerin, D. (2013). Internal Control Over Financial Reporting and Managerial Rent Extraction: Evidence from the Profitability of Insider Trading Journal of Accounting and Economics, 55(1):91--110. -
Boone, C., Wezel, F.C. and van Witteloostuijn, A. (2013). Joining the pack or going solo? A dynamic theory of new firm positioning Journal of Business Venturing, 28(4):511--527. -
Bartelsman, E., Haltiwanger, J. and Scarpetta, S. (2013). Cross-Country Differences in Productivity: The Role of Allocation and Selection American Economic Review, 103(1):305--334. -
Eiling, E. (2013). Industry-Specific Human Capital, Idiosyncratic Risk and the Cross-Section of Expected Stock Returns The Journal of Finance, 68(1):43--84. -
Mancini, L., Ranaldo, A. and Wrampelmeyer, J. (2013). Liquidity in the foreign exchange market: Measurement, commonality, and risk premiums The Journal of Finance, 68(5):1805--1841.