Dorotic, M., Verhoef, P., Fok, D. and Bijmolt, T. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem International Journal of Research in Marketing, 31(4):339--355.
550 key publications
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Li, T., Kauffman, R., van Heck, E., Vervest, P. and Dellaert, B. (2014). Consumer Informedness and Firm Information Strategy Information Systems Research, 25(2):345--363. -
Guyt, JonneY. and Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance Journal of Marketing Research, 51(6):753--772. -
Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Some further thoughts International Journal of Research in Marketing, 31(2):144--146. -
Peters, F. and Wagner, A. (2014). The executive turnover risk premium The Journal of Finance, 69(4):1529--1563. -
Szymanowska, M., de Roon, F., Nijman, T. and van den Goorbergh, R. (2014). An Anatomy of Commodity Futures Risk Premia The Journal of Finance, 69(1):453--482. -
Battarra, M., Erdogan, G. and Vigo, D. (2014). Exact Algorithms for the Clustered Vehicle Routing Problem Operations Research, 62(1):58--71. -
Menkveld, A. and Hendershott, T. (2014). Price Pressures Journal of Financial Economics, 114(3):405--423. -
Gelper, S. and Stremersch, S. (2014). Variable selection in international diffusion models International Journal of Research in Marketing, 31(4):356--367. -
Eiling, E. (2013). Industry-Specific Human Capital, Idiosyncratic Risk and the Cross-Section of Expected Stock Returns The Journal of Finance, 68(1):43--84. -
den Hartog, D.N., Boon, C., Verburg, R. and Croon, M. (2013). HRM, communication, satisfaction and perceived performance: a cross-level test Journal of Management, 39(6):1637--1665. -
Stremersch, S., Landsman - Schwartz, V. and Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space Marketing Science, 32(1):89--110. -
van Wijk, J.J., Stam, W., Elfring, T., Zietsma, C. and den Hond, F. (2013). Activists and incumbents structuring change: The interplay of agency, culture, and networks in field evolution Academy of Management Journal, 56(2):358--386. -
Liberali, G., Urban, G. and Hauser, J. (2012). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments International Journal of Research in Marketing, 30(2):101--113. -
Abdellaoui, M., Bleichrodt, H., l'Haridon, O. and Paraschiv, C. (2013). Is There One Unifying Concept of Utility? An Experimental Comparison of Utility Under Risk and Utility Over Time Management Science, 59(9):2153--2169. -
Lenoir, Anne-SophieI., Puntoni, S., Reed, A.I. and Verlegh, PeeterW.J. (2013). The impact of cultural symbols and spokesperson identity on attitudes and intentions International Journal of Research in Marketing, 30(4):426--428. -
Mancini, L., Ranaldo, A. and Wrampelmeyer, J. (2013). Liquidity in the foreign exchange market: Measurement, commonality, and risk premiums The Journal of Finance, 68(5):1805--1841. -
Boone, C., Wezel, F.C. and van Witteloostuijn, A. (2013). Joining the pack or going solo? A dynamic theory of new firm positioning Journal of Business Venturing, 28(4):511--527. -
Bartelsman, E., Haltiwanger, J. and Scarpetta, S. (2013). Cross-Country Differences in Productivity: The Role of Allocation and Selection American Economic Review, 103(1):305--334. -
Horvath, C. and Fok, D. (2013). Moderating Factors of Immediate, Gross, and Net Cross-brand Effects of Price Promotions Marketing Science, 32(1):127--152.