Fok, D., Paap, R. and Franses, P.H. (2012). Modeling Dynamic Effects of Promotion on Interpurchase Times Computational Statistics and Data Analysis, 56(11):3055--3069.
550 key publications
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Grundy, B., Lim, B. and Verwijmeren, P. (2012). Do option markets undo restrictions on short sales: evidence from the 2008 short sale ban Journal of Financial Economics, 106(2):331--348. -
Lemmens, A., Croux, C. and Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth International Journal of Research in Marketing, 29(1):81--92. -
Peers, Y., Fok, D. and Franses, P.H. (2012). Modeling Seasonality in New Product Diffusion Marketing Science, 31(2):351--364. -
Toubia, O., de Jong, M., Stieger, D. and Fueller, J. (2012). Measuring Consumer Preferences Using Conjoint Poker Marketing Science, 31(1):138--156. -
Calli, M., Weverbergh, M. and Franses, P.H. (2012). The effectiveness of high-frequency direct-response commercials International Journal of Research in Marketing, 29(1):98--109. -
Van Horen, F. and Pieters, R. (2012). When high similarity copycats lose and moderate similarity copycats gain: The impact of comparative evaluation Journal of Marketing Research, 49(1):83--91. -
Van Horen, F. and Pieters, R. (2012). Consumer evaluation of copycat brands: The effect of imitation type International Journal of Research in Marketing, 29:246--255. -
Bakker, A., Tims, M. and Derks, D. (2012). Proactive personality and job performance: the role of job crafting and work engagement Human Relations, 65(10):1359--1378. -
Maas, V. and Torres-Gonzalez, R. (2011). Subjective performance evaluation and gender discrimination Journal of Business Ethics, 101(4):667--681. -
Cahan, S., Zhang, W. and Veenman, D. (2011). Did the waste management audit failures signal lower firm-wide audit quality at Arthur Andersen? Contemporary Accounting Research, 28(3):859--891. -
Hendershott, T., Jones, M. and Menkveld, A. (2011). Does algorithmic trading improve liquidity The Journal of Finance, 66(1):1--33. -
Hellmann, T. and Perotti, E. (2011). The circulation of ideas in firms and markets Management Science, 57(10):1813--1826. -
Almeida Camacho, N., Donkers, B. and Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality Marketing Science, 30(2):305--320. -
Boot, A. and Thakor, A. (2011). Managerial autonomy, allocation of control rights, and optimal capital structure Review of Financial Studies, 24(10):3434--3485. -
de Jong, A., Dutordoir, M.(. and Verwijmeren, P. (2011). Why do convertible issuers simultaneously repurchase stock? An arbitrage-based explanation Journal of Financial Economics, 100(1):113--129. -
Khapova, S. and Arthur, M. (2011). Interdisciplinary approaches in career studies Human Relations, 64(1):3--17. -
Gryglewicz, S. (2011). A Theory of Corporate Financial Decisions with Liquidity and Solvency Concerns Journal of Financial Economics, 99(2):365--384. -
Koehler, C., Breugelmans, E. and Dellaert, B. (2011). Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete versus Abstract Communications Journal of Management Information Systems, 27(4):231--260. -
Landsman - Schwartz, V. and Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry Journal of Marketing, 75(6):39--54.