Stremersch, S. (2008). Health and marketing: the emergence of a new field of research International Journal of Research in Marketing, 25(4):229--233.
497 key publications
-
-
van Nierop, E., Fok, D. and Franses, P.H. (2008). Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements Marketing Science, 27(6):1065--1082. -
Van Der Laan, G., Van Ees, H. and Van Witteloostuijn, A. (2008). Corporate social and financial performance: An extended stakeholder theory, and empirical test with accounting measures Journal of Business Ethics, 79(3):299--310. -
Stam, W. and Elfring, T. (2008). Entrepreneurial orientation and new venture performance: The moderating role of intra- and extraindustry social capital Academy of Management Journal, 51(1):97--111. -
van den Bergh, J.C.J.M., van Leeuwen, E.S., Oosterhuis, F., Rietveld, P. and Verhoef, E. (2007). Social learning by doing in sustainable transport innovations: ex-post analysis of common factors behind successes and failures Research Policy, 36:247--259. -
Abdellaoui, M., Bleichrodt, H. and Paraschiv, C. (2007). Loss Aversion under Prospect Theory: A Parameter-Free Measurement Management Science, 53(10):1659--1674. -
Bleichrodt, H., Abellan-Perpinan, J., Pinto-Prades, J. and Mendez-Martinez, I. (2007). Resolving Inconsistencies in Utility Measurement Under Risk: Tests of Generalizations of Expected Utility Management Science, 53(3):469--482. -
Dittmann, I. and Maug, E. (2007). Lower salaries and no options? On the optimal structure of executive pay The Journal of Finance, 62(1):303--343. -
Donkers, B., Verhoef, P. and de Jong, M. (2007). Modeling CLV: A test of competing models in the insurance industry Quantitative Marketing and Economics, 5(2):163--190. -
Geweke, J., Groenen, P., Paap, R. and van Dijk, H. (2007). Computational techniques for applied econometric analysis of macroeconomic and financial processes. Computational Statistics and Data Analysis, 51(7):3506--3507. -
Heij, C., Groenen, P. and van Dijk, D. (2007). Forecast comparison of principal component regression and principal covariate regression. Computational Statistics and Data Analysis, 51(7):3612--3625. -
Pauwels, K., Srinivasan, S.(. and Franses, P.H. (2007). When do price thresholds matter in retail categories? Marketing Science, 26(1):83--100. -
Stremersch, S. and Lehmann, D. (2007). Editorial International Journal of Research in Marketing, 24(1):1--2. -
Stremersch, S., Tellis, G., Franses, P.H. and Binken, J. (2007). Indirect Network Effects in New Product Growth Journal of Marketing, 71(3):52--74. -
Venkataraman, S. and Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11):1688--1701. -
Visser, B. and Swank, O. (2007). On committees of experts Quarterly Journal of Economics, 122(1):337--372. -
Wakker, P., Timmermans, D. and Machielse, I. (2007). The Effects of Statistical Information on Risk and Ambiguity Attitudes, and on Rational Decisions Management Science, 53(11):1770--1784. -
Stremersch, S., Verniers, I.(. and Verhoef, P. (2007). The quest for citations: drivers of article impact Journal of Marketing, 71(3):171--193. -
de Jong, M., Steenkamp, J. and Fox, J. (2007). Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model Journal of Consumer Research, 34(2):260--278. -
Dikova, D. and Van Witteloostuijn, A. (2007). Foreign direct investment mode choice: Entry and establishment modes in transition economies Journal of International Business Studies, 38(6):1013--1033.