Stremersch, S. and Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes Marketing Science, 28(4):690--708.
556 key publications
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Stremersch, S. and Van Dyck, W. (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field Journal of Marketing, 73(4):4--30. -
Stam, W. (2009). When does community participation enhance the performance of open source software companies? Research Policy, 38(8):1288--1299. -
de Jong, M., Steenkamp, J. and Veldkamp, B. (2009). A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales Marketing Science, 28(4):674--689. -
Prins, R., Verhoef, P. and Franses, P.H. (2009). The impact of adoption timing on new service usage and early disadoption International Journal of Research in Marketing, 26(4):304--313. -
Donkers, B., van Diepen, M. and Franses, P.H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application Journal of Marketing Research, 46(1):120--133. -
Bleichrodt, H., Schmidt, U. and Zank, H. (2009). Additive utility in prospect theory Management Science, 55(5):863--873. -
van Diepen, M., Donkers, B. and Franses, P.H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3):180--188. -
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228. -
van Bekkum, S., Pennings, E. and Smit, H. (2009). A Real Options Perspective on R&D Portfolio Diversification Research Policy, 38(7):1150--1158. -
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223. -
Pennings, E. and Altomonte, C. (2009). Domestic plant productivity and incremental spillovers from foreign direct investment Journal of International Business Studies, 40(7):1131--1148. -
Binken, J. and Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets Journal of Marketing, 73(2):88--104. -
van Veelen, M. and van der Weide, R. (2008). A note on different approaches to index number theory American Economic Review, 98(4):1722--1730. -
Chan, K., Menkveld, A. and Yang, Z. (2008). Information Asymmetry and Asset Prices: Evidence from the Foreign Share Discount The Journal of Finance, 63(1):159--196. -
Stremersch, S. (2008). Health and marketing: the emergence of a new field of research International Journal of Research in Marketing, 25(4):229--233. -
Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future International Journal of Research in Marketing, 25(3):143--148. -
Boot, A., Gopalan, R. and Thakor, A. (2008). Market liquidity, investor participation, and managerial autonomy: Why do firms go private? The Journal of Finance, 63(4):2013--2059. -
de Jong, M., Steenkamp, J., Fox, J. and Baumgartner, H. (2008). Using Item Response Theory to Measure Extreme Response Style inMarketing Research: A Global Investigation Journal of Marketing Research, 45(1):104--115. -
Post, G., van den Assem, M.J., Baltussen, G. and Thaler, R. (2008). Deal or No Deal? Decision Making under Risk in a Large-Payoff Game Show American Economic Review, 98(1):38--71.