Steenkamp, J. and \de Jong\, M. (2010). A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products Journal of Marketing, 74(6):18--40.
566 key publications
-
-
Steenkamp, J., \de Jong\, M. and Baumgartner, H. (2010). Socially Desirable Response Tendencies in Survey Research Journal of Marketing Research, 47(2):199--214. -
Stremersch, S., Heil, O. and Lehmann, D. (2010). Marketing competition in the 21st century International Journal of Research in Marketing, 27(2):161--163. -
Stremersch, S., Lehmann, D. and Dekimpe, \.(. (2010). Preface to 'The chilling effects of network externalities' International Journal of Research in Marketing, 27(1):1--3. -
Stremersch, S., Goldenberg, J., Libai, B. and Muller, E. (2010). The Evolving Social Network of Marketing Scholars Marketing Science, 29(3):561--567. -
\van Nierop\, E., Bronnenberg, B., Paap, R., Franses, \.H. and Wedel, M. (2010). Retrieving Unobserved Consideration Sets from Household Panel Data Journal of Marketing Research, 47(1):63--74. -
\van Rosmalen\, J., \van Herk\, H. and Groenen, \PatrickJ.F.\ (2010). Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model Journal of Marketing Research, 47(1):157--172. -
Pfeil, S. and Hoffmann, F. (2010). Reward for luck in a dynamic agency model Review of Financial Studies, 23(9):3329--3345. -
Agterberg, L., \van den Hooff\, B.J., Huysman, M. and Soekijad, M. (2010). Keeping the wheels turning: The dynamics of managing networks of practice Journal of Management Studies, 47(1):85--108. -
Schellekens, \GabyA.C.\, Verlegh, \PeeterW.J.\ and Smidts, A. (2010). Language Abstraction in Word of Mouth Journal of Consumer Research, 37(2):207--223. -
Stam, W. (2009). When does community participation enhance the performance of open source software companies? Research Policy, 38(8):1288--1299. -
Binken, J. and Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets Journal of Marketing, 73(2):88--104. -
Blasius, J., Greenarcre, M., Groenen, P. and van de Velden, M. (2009). Special issue on correspondence analysis and related methods Computational Statistics and Data Analysis, 53(8):3103--3106. -
Bleichrodt, H., Schmidt, U. and Zank, H. (2009). Additive utility in prospect theory Management Science, 55(5):863--873. -
\de Jong\, M., Steenkamp, J. and Veldkamp, B. (2009). A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales Marketing Science, 28(4):674--689. -
Donkers, B., \van Diepen\, M. and Franses, \.H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application Journal of Marketing Research, 46(1):120--133. -
Bello, D., Leung, K., Radebaugh, L., Tung, \RosalieL.\ and \Van Witteloostuijn\, A. (2009). From the Editors: Student samples in international business research Journal of International Business Studies, 40(3):361--364. -
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228. -
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223. -
Pennings, E. and Altomonte, C. (2009). Domestic plant productivity and incremental spillovers from foreign direct investment Journal of International Business Studies, 40(7):1131--1148.