Prins, R., Verhoef, P. and Franses, \.H. (2009). The impact of adoption timing on new service usage and early disadoption International Journal of Research in Marketing, 26(4):304--313.
566 key publications
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Stremersch, S. and Lehmann, D. (2009). From the (Past) Editors (editorial) International Journal of Research in Marketing, 26(4):257--258. -
Stremersch, S. and \Van Dyck\, W. (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field Journal of Marketing, 73(4):4--30. -
Stremersch, S. and Lehmann, D. (2009). Preface to a debate (editorial) International Journal of Research in Marketing, 26(2):153--153. -
Stremersch, S. and Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes Marketing Science, 28(4):690--708. -
\van Bekkum\, S., Pennings, E. and Smit, H. (2009). A Real Options Perspective on R\&D Portfolio Diversification Research Policy, 38(7):1150--1158. -
van de Velden, M., Groenen, P. and Poblome, J. (2009). Seriation by constrained correspondence analysis: A simulation study Computational Statistics and Data Analysis, 53(8):3129--3138. -
\van Diepen\, M., Donkers, B. and Franses, \.H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3):180--188. -
\Van Der Laan\, G., \Van Ees\, H. and \Van Witteloostuijn\, A. (2008). Corporate social and financial performance: An extended stakeholder theory, and empirical test with accounting measures Journal of Business Ethics, 79(3):299--310. -
Stam, W. and Elfring, T. (2008). Entrepreneurial orientation and new venture performance: The moderating role of intra- and extraindustry social capital Academy of Management Journal, 51(1):97--111. -
Foucault, T. and Menkveld, A. (2008). Competition for Order Flow and smart Order Routing Systems The Journal of Finance, 63(1):119--158. -
Tung, \RosalieL.\ and \Van Witteloostuijn\, A. (2008). From the Editors: What makes a study sufficiently international? Journal of International Business Studies, 39(2):180--183. -
Post, G., \van den Assem\, M.J., Baltussen, G. and Thaler, R. (2008). Deal or No Deal? Decision Making under Risk in a Large-Payoff Game Show American Economic Review, 98(1):38--71. -
Boot, A., Gopalan, R. and Thakor, A. (2008). Market liquidity, investor participation, and managerial autonomy: Why do firms go private? The Journal of Finance, 63(4):2013--2059. -
\de Jong\, M., Steenkamp, J., Fox, J. and Baumgartner, H. (2008). Using Item Response Theory to Measure Extreme Response Style inMarketing Research: A Global Investigation Journal of Marketing Research, 45(1):104--115. -
\van Veelen\, M. and \van der Weide\, R. (2008). A note on different approaches to index number theory American Economic Review, 98(4):1722--1730. -
Chan, K., Menkveld, A. and Yang, Z. (2008). Information Asymmetry and Asset Prices: Evidence from the Foreign Share Discount The Journal of Finance, 63(1):159--196. -
Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future International Journal of Research in Marketing, 25(3):143--148. -
Stremersch, S. (2008). Health and marketing: the emergence of a new field of research International Journal of Research in Marketing, 25(4):229--233. -
\van Nierop\, E., Fok, D. and Franses, \.H. (2008). Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements Marketing Science, 27(6):1065--1082.