Stremersch, S. (2020). The study of important marketing issues: Reflections International Journal of Research in Marketing, 38(1):12--17.
32 key publications
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Babic-Rosario, A., Sotgiu, F. and de Valck, K. (2020). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation Journal of the Academy of Marketing Science, 48(3):422--448. -
Kleibergen, F. and Zhan, Z. (2020). Robust Inference for Consumption-Based Asset Pricing The Journal of Finance, 75(1):507--550. -
Holzmeister, F., Huber, J., Kirchler, M., Lindner, F., Weitzel, U. and Zeisberger, S. (2020). What drives risk perception? A global survey with financial professionals and laypeople Management Science, 66(9):3977--4002. -
Porck, J., Knippenberg, D., Tarakci, M., Ates, N.(., Groenen, P. and de Haas, M. (2020). Do Group and Organizational Identification Help or Hurt Intergroup Strategic Consensus? Journal of Management, 46(2):234--260. -
Ates, N.(., Tarakci, M., Porck, J., Knippenberg, D. and Groenen, P. (2018). The Dark Side of Visionary Leadership in Strategy Implementation: Strategic Alignment, Strategic Consensus and Commitment Journal of Management, 46(5):637--665. -
Donkers, B., Dellaert, B., Waisman, R. and Haubl, G.(. (2020). Preference Dynamics in Sequential Consumer Choice with Defaults Journal of Marketing Research, 57(6):1096--1112. -
Abdellaoui, M., Bleichrodt, H., Kemel, E. and l'Haridon, O. (2020). Measuring Beliefs under Ambiguity Operations Research, 69(2):599--612. -
Gryglewicz, S., Hartman-Glaser, B. and Zheng, G. (2020). Growth Options, Incentives, and Pay-for-Performance: Theory and Evidence Management Science, 66(3):1248--1277. -
Fuchs, C., de Jong, M. and Schreier, M. (2019). Earmarked donations to charity: Cross-cultural evidence on its appeal to donors across twenty five countries Management Science, 66(10):4359--4919. -
He, Y., Hou, Y., Peng, L. and Shen, H. (2020). Inference for Conditional Value-at-Risk of a Predictive Regression The Annals of Statistics, 48(6):3442–3464. -
Guitart, I. and Stremersch, S. (2020). The Impact of Informational and Emotional Television Ad Content on Online Search and Sales Journal of Marketing Research, 58(2):299--320.