Stremersch, S., Goldenberg, J., Libai, B. and Muller, E. (2010). The Evolving Social Network of Marketing Scholars Marketing Science, 29(3):561--567.
490 key publications
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van Nierop, E., Bronnenberg, B., Paap, R., Franses, P.H. and Wedel, M. (2010). Retrieving Unobserved Consideration Sets from Household Panel Data Journal of Marketing Research, 47(1):63--74.
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van Rosmalen, J., van Herk, H. and Groenen, PatrickJ.F. (2010). Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model Journal of Marketing Research, 47(1):157--172.
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Pfeil, S. and Hoffmann, F. (2010). Reward for luck in a dynamic agency model Review of Financial Studies, 23(9):3329--3345.
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Birbil, S., Frenk, J., Gromicho Dos Santos, J.A. and Zhang, S. (2009). The role of robust optimization in single-leg airline revenue management Management Science, 55(1):148--163.
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Stam, W. (2009). When does community participation enhance the performance of open source software companies? Research Policy, 38(8):1288--1299.
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Belsley, D., Davidson, R., Kontoghiorghes, E. and van Dijk, H. (2009). Editorial of the fourth special issue on Computional Econometrics Computational Statistics and Data Analysis, 53:1923--1924.
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Binken, J. and Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets Journal of Marketing, 73(2):88--104.
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Blasius, J., Greenarcre, M., Groenen, P. and van de Velden, M. (2009). Special issue on correspondence analysis and related methods Computational Statistics and Data Analysis, 53(8):3103--3106.
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Bleichrodt, H., Schmidt, U. and Zank, H. (2009). Additive utility in prospect theory Management Science, 55(5):863--873.
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de Jong, M., Steenkamp, J. and Veldkamp, B. (2009). A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales Marketing Science, 28(4):674--689.
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Donkers, B., van Diepen, M. and Franses, P.H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application Journal of Marketing Research, 46(1):120--133.
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Bello, D., Leung, K., Radebaugh, L., Tung, RosalieL. and Van Witteloostuijn, A. (2009). From the Editors: Student samples in international business research Journal of International Business Studies, 40(3):361--364.
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Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228.
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Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223.
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Pennings, E. and Altomonte, C. (2009). Domestic plant productivity and incremental spillovers from foreign direct investment Journal of International Business Studies, 40(7):1131--1148.
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Prins, R., Verhoef, P. and Franses, P.H. (2009). The impact of adoption timing on new service usage and early disadoption International Journal of Research in Marketing, 26(4):304--313.
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Stremersch, S. and Lehmann, D. (2009). From the (Past) Editors (editorial) International Journal of Research in Marketing, 26(4):257--258.
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Stremersch, S. and Van Dyck, W. (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field Journal of Marketing, 73(4):4--30.
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Stremersch, S. and Lehmann, D. (2009). Preface to a debate (editorial) International Journal of Research in Marketing, 26(2):153--153.