\Almeida Camacho\, N., \de Jong\, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.
566 key publications
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Hauser, J., Liberali, G. and Urban, G. (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment Management Science, 60(6):1594--1616. -
Tarakci, M., Ates, \.(., Porck, J., \van Knippenberg\, D., Groenen, P. and \de Haas\, \.(. (2014). Strategic Consensus Mapping: A New Method for Testing and Visualizing Strategic Consensus Within and Between Teams Strategic Management Journal, 35(7):1053--1069. -
Stam, W., Arzlanian, S. and Elfring, T. (2014). Social Capital of entrepreneurs and small firm performance: A meta-analysis of temporal and contextual contingencies Journal of Business Venturing, 29(1):152--173. -
Bos, C., Koopman, S. and Ooms, M. (2014). Long memory with stochastic variance model: A resursive analysis for U.S. inflation Computational Statistics and Data Analysis, 76(August):144--157. -
Albrecht, J., Gautier, P. and Vroman, S. (2014). Efficient Entry in Competing Auctions American Economic Review, 104(10):3288--3296. -
Sood, A., Kappe, E. and Stremersch, S. (2014). The commercial contribution of clinical studies for pharmaceutical drugs International Journal of Research in Marketing, 31(1):65--77. -
Urban, G., Liberali, G., Bordley, R., Macdonald, E. and Hauser, J. (2014). Morphing Banner Advertising Marketing Science, 33(1):27--46. -
Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain International Journal of Research in Marketing, 31(2):127--140. -
Dorotic, M., Verhoef, P., Fok, D. and Bijmolt, T. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem International Journal of Research in Marketing, 31(4):339--355. -
Gelper, S. and Stremersch, S. (2014). Variable selection in international diffusion models International Journal of Research in Marketing, 31(4):356--367. -
Guyt, \JonneY.\ and Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance Journal of Marketing Research, 51(6):753--772. -
Roberts, J., Kayande, U. and Stremersch, S. (2014). From academic research to marketing practice: Some further thoughts International Journal of Research in Marketing, 31(2):144--146. -
Battarra, M., Erdogan, G. and Vigo, D. (2014). Exact Algorithms for the Clustered Vehicle Routing Problem Operations Research, 62(1):58--71. -
Menkveld, A. and Hendershott, T. (2014). Price Pressures Journal of Financial Economics, 114(3):405--423. -
Lenoir, \Anne-SophieI.\, Puntoni, S., Reed, \.I. and Verlegh, \PeeterW.J.\ (2013). The impact of cultural symbols and spokesperson identity on attitudes and intentions International Journal of Research in Marketing, 30(4):426--428. -
Mancini, L., Ranaldo, A. and Wrampelmeyer, J. (2013). Liquidity in the foreign exchange market: Measurement, commonality, and risk premiums The Journal of Finance, 68(5):1805--1841. -
Abdellaoui, M., Bleichrodt, H., l'Haridon, O. and Paraschiv, C. (2013). Is There One Unifying Concept of Utility? An Experimental Comparison of Utility Under Risk and Utility Over Time Management Science, 59(9):2153--2169. -
Stremersch, S., \Landsman - Schwartz\, V. and Venkataraman, S. (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space Marketing Science, 32(1):89--110. -
\van Wijk\, J.J., Stam, W., Elfring, T., Zietsma, C. and \den Hond\, F. (2013). Activists and incumbents structuring change: The interplay of agency, culture, and networks in field evolution Academy of Management Journal, 56(2):358--386.