van Everdingen, Y., Fok, D. and Stremersch, S. (2009). Modeling Global Spillover of New Product Takeoff Journal of Marketing Research, 46(5):637--652.
697 key publications
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Pennings, E. and Altomonte, C. (2009). Domestic plant productivity and incremental spillovers from foreign direct investment Journal of International Business Studies, 40(7):1131--1148. -
Bleichrodt, H., Schmidt, U. and Zank, H. (2009). Additive utility in prospect theory Management Science, 55(5):863--873. -
van Bekkum, S., Pennings, E. and Smit, H. (2009). A Real Options Perspective on R&D Portfolio Diversification Research Policy, 38(7):1150--1158. -
Koopman, S., Shephard, N. and Creal, D. (2009). Testing the assumptions behind importance sampling Journal of Econometrics, 149:2--11. -
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Website Morphing Marketing Science, 28(2):202--223. -
Jansen, .J.P., Tempelaar, M., Van den Bosch, .A.J. and Volberda, H. (2009). Structural differentiation and ambidexterity: The mediating role of integration mechanisms Organization Science, 20(4):797–811. -
van Diepen, M., Donkers, B. and Franses, P.H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3):180--188. -
Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228. -
Blasius, J., Greenarcre, M., Groenen, P. and van de Velden, M. (2009). Special issue on correspondence analysis and related methods Computational Statistics and Data Analysis, 53(8):3103--3106. -
Stremersch, S. and Lehmann, D. (2009). Preface to a debate (editorial) International Journal of Research in Marketing, 26(2):153--153. -
Paap, R., Segers, R. and van Dijk, D. (2009). Do leading indicators lead peaks more than troughs? Journal of Business and Economic Statistics, 27(4):528--543. -
Stremersch, S. and Lehmann, D. (2009). From the (Past) Editors (editorial) International Journal of Research in Marketing, 26(4):257--258. -
Borm, P., Estevez Fernandez, M.A. and Fiestras-Janeiro, M. (2009). Competitive environments and protective behavior Games and Economic Behavior, 67(1):245--252.
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Donkers, B., van Diepen, M. and Franses, P.H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application Journal of Marketing Research, 46(1):120--133. -
Stam, W. (2009). When does community participation enhance the performance of open source software companies? Research Policy, 38(8):1288--1299. -
de Jong, M., Steenkamp, J. and Veldkamp, B. (2009). A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales Marketing Science, 28(4):674--689. -
Mom, T., Van den Bosch, .A.J. and Volberda, H. (2009). Understanding variation in manager's ambidexterity: Investigating direct and interaction effects of formal structural and personal coordination mechanisms Organization Science, 20(4):812--828. -
Prins, R., Verhoef, P. and Franses, P.H. (2009). The impact of adoption timing on new service usage and early disadoption International Journal of Research in Marketing, 26(4):304--313. -
Stremersch, S. and Van Dyck, W. (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field Journal of Marketing, 73(4):4--30.