Wuyts, \.(., Stremersch, S., \van den Bulte\, C. and Franses, \.H. (2004). Vertical marketing systems for complex products: A triadic perspective Journal of Marketing Research, 41(4):479--487.
557 key publications
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Bröcheler, V., Maijoor, S. and van Witteloostuijn, A. (2004). Auditor human capital and audit firm survival. The Dutch audit industry in 1930-1992 Accounting, Organizations and Society, 29(7):627--646. -
Fok, D. and Franses, \.H. (2004). Analyzing the effects of a brand introduction on competitive structure using a market share attraction model International Journal of Research in Marketing, 21(2):159--177. -
Wuyts, \.(., Stremersch, S. and Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability Journal of Marketing, 68(2):88--100. -
Boone, C., Van Olffen, W., Van Witteloostuijn, A. and De Brabander, B. (2004). The genesis of top management team diversity: Selective turnover among top management teams in Dutch newspaper publishing, 1970-94 Academy of Management Journal, 47(5):633--656. -
\van den Bulte\, C. and Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test Marketing Science, 23(4):530--544. -
Gautier, P. and Teulings, C. (2004). The right man for the job Review of Economic Studies, 71(2):553--580. -
Stremersch, S. and Tellis, G. (2004). Understanding and managing international growth of new products International Journal of Research in Marketing, 21(4):421--438. -
Goeree, J. and Offerman, T. (2004). The Amsterdam Auction Econometrica, 72(1):281--294. -
Janssen, M.C.W. and Moraga-González, J.L. (2004). Strategic pricing, consumer search and the number of firms Review of Economic Studies, 71(4):1089--1118. -
Plug, E. and Vijverberg, W. (2003). Schooling, family background, and adoption: Is it nature or is it nurture Journal of Political Economy, 111:611--641. -
Wakker, P. (2003). The Data of Levy and Levy (2002) 'Prospect Theory: Much Ado about Nothing?' Actually Support Prospect Theory Management Science, 49:979--981. -
Tellis, G., Stremersch, S. and Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness Marketing Science, 22(2):188--208. -
Donkers, B., Franses, \.H. and Verhoef, P. (2003). Selective Sampling for Binary Choice Models Journal of Marketing Research, 40(4):492--497. -
Stremersch, S. and Tellis, G. (2002). Strategic Bundling of Products and Prices: a new synthesis for marketing Journal of Marketing, 66(1):55--72. -
van Veelen, M. (2002). An impossibility theorem concerning multilateral international comparison of volumes Econometrica, 70(1):369--375. -
Fok, D. and Franses, P.H. (2002). Ordered logit analysis for selectively sampled data Computational Statistics and Data Analysis, 40(3):477--497. -
Offerman, T., Potters, J. and Sonnemans, J. (2002). Imitation and Belief Learning in an Oligopoly Experiment Review of Economic Studies, 96:973--997. -
Perotti, E. and Biais, B. (2002). Machiavellian Privatization American Economic Review, 92(1):240--258. -
Verhoef, P., Franses, \.H. and Hoekstra, J. (2002). The effect of rational constructs on customer referrals and number of services purchased from a multiservice provider: does age of relationship matter? Journal of the Academy of Marketing Science, 30(3):202--216.