Wuyts, \.(., Stremersch, S., \van den Bulte\, C. and Franses, \.H. (2004). Vertical marketing systems for complex products: A triadic perspective Journal of Marketing Research, 41(4):479--487.
130 key publications
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Wuyts, \.(., Stremersch, S. and Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability Journal of Marketing, 68(2):88--100. -
\van den Bulte\, C. and Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test Marketing Science, 23(4):530--544. -
Donkers, B., Franses, \.H. and Verhoef, P. (2003). Selective Sampling for Binary Choice Models Journal of Marketing Research, 40(4):492--497. -
Stremersch, S., Weiss, M., Dellaert, B. and Frambach, R. (2003). Buying modular systems in technology-intensive markets Journal of Marketing Research, 40(3):335--350. -
Tellis, G., Stremersch, S. and Yin, E. (2003). The international takeoff of new products: the role of economics, culture, and country innovativeness Marketing Science, 22(2):188--208. -
Stremersch, S. and Tellis, G. (2002). Strategic Bundling of Products and Prices: a new synthesis for marketing Journal of Marketing, 66(1):55--72. -
Verwaal, E. and Donkers, B. (2002). Firm size and export intensity: solving a empirical puzzle Journal of International Business Studies, 33(3):603--613. -
Dellaert, \BenedictG.C.\, Arentze, \TheoA.\, Bierlaire, M., Borgers, \AloysW.J.\ and Timmermans, \HarryJ.P.\ (1998). Investigating Consumers’ Tendency to Combine Multiple Shopping Purposes and Destinations Journal of Marketing Research, 35(2):177--188. -
Dellaert, B., Borgers, A. and Timmermans, H. (1996). Conjoint choice models of joint participation and activity choice International Journal of Research in Marketing, 13(3):251--264.